Rough cut 1 and feedback

For our rough cut, there were a few problems highlighted in the feedback we got from our class. The main one was the length of our shots, as we didn't have enough shots filmed. When we have more filmed, we will have different shots every four seconds, this will engage the audience more. The sound wasn't synced well enough, and some shots need reshooting. We received positive feedback about the use of symmetry in some of our shots. This is something we want to use consistently throughout our video.

Synergy Through costume,location and camerawork (Warren)

Synergy

Analysing a Student Video

04. Emmanuel, Ariadna, Yuksel, Joshua from 283goswellg on Vimeo.

I've chosen to analyse this student video as the genre is similar to the genre we're doing. The camera shots and editing show features I think would add a lot to our video. I also like the aesthetic of the shots, and their use of symmetry and colour, making certain artists in the video stand out where necessary. The video also follows a clear narrative relating to the song and the lyrics specifically.

In the first shot, there's already an advanced use of editing. As the camera pans behind the tree, the camera shot changes the position of the artist. His outfit matches the amount of grey in the setting, while still making him stand out with the bright clean colours. At the beginning of the shot panning from his feet up, we see his legs, standing apart. This perfectly frames the church in the graveyard, while the trees on each side frame his legs. This shot is clearly well thought out, and improves the video. This is what I want to add to my groups music video, as it looks very professional and aesthetically pleasing. At the end of this shot, the image fades to white as it pans up, to the sky. This relates to the idea of death, the surroundings, and lyrics.

The colour grading makes the video look really clean. Theres a nice contrast making the trees in the background darker, creating a nice contrast with the rest of the shot. There is a close-up of the artist looking distressed or upset, this goes perfectly in time with the lyrics "I saw my mums heart break'. This is consistent throughout the video, making it very easy to follow and making it engaging for the audience.

We are then introduced to the other artists in the video, again, the shot is framed so that the artists are framed by buildings or trees, ect. I also noticed that the video includes a range of jump cuts that change in time to the music, this looks really good and shows the audience more.

As there are three artists, the costume compliments that by having one person wearing a contrasting outfit. This adds to the atheistic of the video, and doesn't distract from the amount of artists. For the next chorus, there is a different artist singing. For his individual shots, there is a shot of him in the middle of two roads, this is a very symmetrical shot. There are also jump cuts as he's singing, and slow motion,  giving the video a dramatic effect, as it's quite a dramatic song. Throughout the shot changes the artist is wearing the same white t-shirt, making the shots easier to adjust to, adding synergy.

Overall, the video is consistent in the quality of effects, editing, and mise-en-scene. The genre is very clear.

Evidence of filming (Ebrar)

Colour Grading tutorial (Warren)

A tutorial of the technician teaching our group how to colour grade and slow motions. Special effects we hope to use during our editing of our music video.

Additional Task- Examining website ( need to annotate)

Tinie Tempah firstly has his new album promoted on his Website and ways to buy it. It is the first thing to appear as soon as soon as you go onto the website.Once again in previous albums we can see the use of sunglasses like his previous albums and songs. Which has become his trademark in songs in which we instantly associate Tinie Tempah with.

He then promotes hes new single to give a preview for his audience by putting up a Youtube video. In which gives his audience a taste of his new music so they want more so they end up buying it. Below the Youtube Video he has number of social medias in which you are able to follow him such as Facebook,twitter,Instagram spotify and others in which his fans can keep up to date with what he is doing. This really helps to promote Tinie Tempah as his audience being of younger ages could easily find new content and be up to date with him, due to it being the web age.

Updated Social Media( warren)

 

We have updated our social media by regularly tweeting when we film. We have also uploaded a picture of our two artist to really promote them and their song. Make it seem more authentic.

Digipak Additional task

 Tine Tempah Album Cover
There is signature synergy going through the album cover and the songs cover of Space/Nightsky. It also keeps the same font for the writing. Also the theme of space fits really well with the Title name Discovery because space is so vast and there is so much to discover and surprises in space just like Tinie Tempah songs.  He has glasses in Till i'm gone cover however on the hand in the full album he has Sunglasses,despite he keeps the theme of using shades. Tinie Tempah album cover has him holding a bunch of skyscrapers which is foreshadowing some of the locations he using in his songs which is an Effective use as his audience will start wonder where they first saw it.

Reflection on Progress

Not much progress has been made as I am lacking blogs and not blogging in time. I'm yet to order my blogging making it easier for my teacher and I. However I have managed to improve my IT skills which makes me feel more confident in media.  I haven't been conscious with time which means my Blogs have build up which means when I do it the quality will be worse.

Next time I will hope to have actually ordered my blog and finish my blog task to a good quality.

What we are doing

Tomorrow 12th of November we are filming at Barbican to get night shot.
Next week November 18th-20th we are filming at Primrose Hill,tower bridge and Barbican.

Post Production

For our music video, we're going to use colour grading in final cut pro to make the final product look more professional. We may add some slow motion to create a more dramatic effect in certain parts of our video.

Colour grading & slow motion testing (Ebrar & Warren)

Evidence of Filming (Ebrar & Warren)

Over the half term, we went out to film some shots at Barbican and night shots at Primrose Hill. Whilst filming we didn't have any technical problems or problems with the costumes, as we were well prepared. However, we did have some disturbance from the public, which we managed to resolve by telling them that we were filming.

Updated Production schedule (Warren)

Due to it raining we were unable to film on Friday 4th November, so therefore we are filming again on Tuesday 8th November, as you can see on our Timetoast.

Test shots

We took some good shots over the half term. However, the framing in some shots are not symmetrical, therefore we need to re-take them. We are planning on having a continuous motif throughout the shots of having some kind of object or background between the artists. This will be very effective, as it shows that we have thought about the framing of our shots thoroughly. Also, we need to make sure we have a wider variety of shots, especially more extreme close ups of the artists face looking directly into the camera, which will show that he is engaging with the target audience. 

Revisions to pitch and final decisions (Ebrar)

From the feedback we got from our class after presenting our pitch, we decided to change our synergy product of sunglasses to a nike cap. This is because we realised that this was too similar to Tinie Tempah's brand image and we wanted ours to be different, but still have some influence from the artist and Hip Hop genre. Therefore, we thought this was the most suitable idea.

As we changed our synergy product, we had to change the design of our blog to fit in with our brand image, as in the feedback we got from our class they were a bit confused as to why we didn't have the synergy product as the background image. 

Production Schedule - (Warren & Ebrar)

http://www.timetoast.com/timelines/1385127