Thursday, 29 December 2016
Friday, 16 December 2016
Magazine advertisement analysis Dizze Rascal
This is an advertisement for Dizze Rascal's album "Tonge n'cheek". It shows the artist and a large use of typographical text. It uses the same image as is on the CD cover (digi-pack), as well as showing the release date of the same. however it doesn't show the record label or the purchasing options.
Overall its use of typography, colour and relation to the musical preference is exactly what you can expect from the artist but not as much as the preference. this is due to the font of the title.
Magazine advertisement analysis Jay-Z
Focusing on the Album advertisement, it shows and assortment of instruments stuck together and painted white like the background. they have also managed to place it directly in the centre of the shot as well as it being just under the Title which is also the name of the artist. They included the name of the album along with it's release date and the name of the distribution company at the bottom of the advertisement. The image used for the advertisement is also the image used for the album cover making the advertisement more effective.
Unfortunately the advertisement doesn't contain the purchasing options, which is always a good thing to include in an advertisement.
Its use of colour and font almost relates to the genre but not as much as it is more calm than his typical music.
Also it has great use of graphic design as it's use of layout, colour and brief typography is clear and well used.
Tuesday, 13 December 2016
What Ancillary product i'm doing
I have to do a Digipak however the one i have chosen to do is website as it appeals to me rather than the advertisement. I was especially motivated by one particular previous student work as it shows you how far you can go with a website.
Friday, 9 December 2016
Video Feedback
Most people mentioned that the beginning of our video is a lot less engaging than the end of the video. This is because the night shots we took were really eye-catching because we used bright lights and the camera moved around a lot. There was also an issue with our shots, as most of them were long or medium shots, giving less attention to the artist, and more to the setting. Now, we are adding more close-ups and movement to the beginning.
blogging health check 2
I understand that I am behind in my blog and that we as a group need to improve on our representation of our artist. Also we are going to do a lovely post about how synergy.
Flicker Editing
This is our flicker effect in our video. We made sure it was in time with the beat but also it looked good.
Blogging Health Check
We need to refine our synergy idea and make a post about it. We also need our blog to show who our artist is. At the moment, our background is a hat, however this shows synergy not our artist. We are going to change it from the picture of a hat to a picture of our artist, or a logo. We also need an album cover. Vlad, who is featuring in our video, isn't available to shoot the album cover. This means that we can't use Vlad for our synergy task. However, we can use the colour green and the hat that W.C.Eazy wears throughout the video. We have filmed responses to our rough cuts and posted them
Thursday, 8 December 2016
Editing Update ( Warren)
Having started again we have applied our cuts and we are now adding additional shots taken during our filming days. We are aiming by tomorrow to finish and hopefully add some special effects. We have completed the first chorus and Verse 1.
Wednesday, 7 December 2016
Editing sequence (Warren)
This is all the base track videos we have used. We have put which video we will be using Chorus, Verse 1 and so on. This is so we have some sort of structure in our video.
Tuesday, 6 December 2016
Blogging Health Check 2
My targets were to:
- brand our blog (make it obvious who the artist was)
- do an extra post on synergy
- make sure our rough cut, feedback and response to the feedback was posted
Rough Cut 2 and Feedback
We need to reshoot the second shot as Vlad is facing away from the camera. When we reshoot we'll get the same background, just change Vlad's position. We've added transitions that correspond with the artists hand movements. We wanted to add more movement to our video, we did this using the fig rig and more movement in the artist. We also wanted to add a little bit of humour, making our artist more relatable, for this Warren danced around more in a few shots. In the shot of Warren standing in front of the park, we positioned Warren in front of the big tree, making him and his hat stand out more, as the hat would blend into the sky. We used the razor to cut up our shots in time to the beat, this creates a really nice effect, making the video look work really well with the genre. In the last shot, the camera moves from Warren to Vlad depending on who's verse it is. This shot is very dark and goes in and out of focus. We may need to reshoot this part. We also need to continue adding more shots, so that they change every 4 seconds.
Callum mentioned that Vlad is miming the words rather than singing them, and that it shows. He liked the slide transitions, but said they need to be improved to look more natural. In the beginning of the shot in front of the Italian restaurant, the camera zooms in. This is going to be edited out. The last thing he said was that we need more cuts. Marisa agrees there isn't enough edits. Apart from the shots that cut out the artists feet, we have included many shots that are nicely framed. She also commented on the performance of the artists.
Blogging Health Check
I need to make sure i'm on top of my blogging and make sure that I do what is required of me. We need to make sure we show our artist more so we have a good brand image and that it is clearly what our artist is about. Finish of my extension task to improve my grade.
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