- A music videos portrays emotions and stories to give a visual representation of the song.
- Helps promote sales of the song
- Helps sales of the song
- Help the song reach a reach wider audience
- Provides outlet for other than radio,MP3 etc because of the visual expect a music video provides.
- Promote the artist
- Promotes artist brand image
A good example of a successful music video is PSY- Gagman style, which was the first video to reach 1 billion on YouTube. It was revolutionary video which not only promoted PSY the artist, it promoted a whole genre of music (K-POP).It promoted PSY as a dancer which is his trademark and his unusual video that attracted a lot of views.
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