Friday, 16 December 2016

Magazine advertisement analysis Jay-Z


This is an advertisement for Jay-z's album Blueprint 3. It has the front cover of XXI magazine (left) as well as the advertisement for the album (right).
Focusing on the Album advertisement, it shows and assortment of instruments stuck together and painted white like the background. they have also managed to place it directly in the centre of the shot as well as it being just under the Title which is also the name of the artist. They included the name of the album along with it's release date and the name of the distribution company at the bottom of the advertisement. The image used for the advertisement is also the image used for the album cover  making the advertisement more effective.
Unfortunately the advertisement doesn't contain the purchasing options, which is always a good thing to include in an advertisement.
Its use of colour and font almost relates to the genre but not as much as it is more calm than his typical music.
Also it has great use of graphic design as it's use of layout, colour and brief typography is clear and well used.

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