According to YouGov, fans of our genre are female aged 25-39. I disagree with this statement to an extent, because I feel that due to the music videos and overall representation, the genre is aimed and men more than women, this is because the men are shown as rich and successful while the women are shown dismembered and not playing an actual role in the video, supporting Laura Mulvey's male gaze theory. However, after doing research into the fanbase of our genre, there are a large majority of females.
Interview with staff member at HMV:
What would you expect to see in a music video of the genre [hip hop]?
Normally, you just see the artists surrounded by girls having fun and drinking. You also see a lot of fancy cars and clothing. This is the stuff that makes rappers seem cool.
What else would you say on the genre?
I'd say it's very much based on status, what you own, and where you live. The more expensive, the better.
Definition of 'hip hop':
Hip-hop dance refers to street dance styles primarily performed tohip-hop music or that have evolved as part of hip-hop culture. It includes a wide range of styles primarily breaking, locking, and popping which were created in the 1970s and made popular by dance crews in the United States.
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