pitch task 6 -Settings and Location (Warren)

Firstly we chose Barbican for practical reasons - we knew we wanted an estate for our genre and the Barbican is relatively near college. However, we also chose it for its aesthetic value - the 1960's Swedish architecture looks very good on camera as proven by our pictures and the garden theme in the estate gives it a more positive feel than other inner city estates.

Primrose Hill was chosen, unlike the others, mostly due to its appearance and not much else. Although Alexandra Palace provides a great view of London, Primrose Hill would give us a background of more iconic places, appealing to our audience again. It also looks beautiful at night time, which is when we want to film. Interestingly, the use of the hill gives the impression our artists are on top of the world, a theme common in pop music and hip hop also.

Most importantly, the contrast of the 'hip' Southbank and the austere government setting over the water gives us a great setting for our song as the contrast emphasises the youth in our video, appealing to our target audience again.contrast emphasises the youth in our video in the sense that the government is usually associated with men above the ages of 25-39, appealing to our target audience again".