Friday, 7 October 2016

Synergy

Daft Punk

In class we looked at the album cover, album teaser trailer, music video (MTV version) and the original music video of Daft Punk - Get Lucky. 
We found that there were similar features across all products to create a brand identity. This is called synergy. 

These were the features that were consistent throughout all four products:
Image result for random access memories
  • The contrast of the two helmets
  • The font 
  • The black background











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