Merchandise is very important to an artists success as it takes them from being an artist to a brand.
When researching One Direction I found many sources that could help me. I even struggled to find their official website as they have many fan made websites. You can buy real merchandise from their website and fake merchandise from just about anywhere else.
When researching Lanterns on the Lake, I found it quite hard to find their website or any fan made websites. This immediately told me that the band are considerably less successful than One Direction. They have limited merchandise, which I could only find available on their official website. I also found that their music is only available on their website.
I'd prefer to be signed to a mainstream record label despite the fact that there are higher risks of being sold fake merchandise, your authenticity as an artist will most likely be questioned, and you have less freedom of choice as an artist, in the end, your name will be put out there, giving you countless of opportunities to create a strong brand identity.
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