Psychographic Profile - (Ebrar)

The psychographic profile for our target audience is the Aspirers. This is because they have a need for status and they have a love for cash. Hence the fact that they are Apple Iphone users and usually drive an Audi. They read the latest magazines such as the Cosmopolitan and they like the good things in life. 

This profile fits with our genre; Hip Hop and the song we have chosen; Tine Tempah - Till I'm gone, as in the video, the artists are driving fancy sports cars and are wearing branded clothes. Initially, they are promoting the rich life and they are portraying this through the costumes and props that they have used.